Marketing teams
Project management for marketing teams where work keeps moving.
A campaign moves through strategy, creative, paid, content, and approvals before it ships. Relay shows who owns each task and who acts next, while handoffs and reviews keep the campaign current without a separate status update.
Most tools track campaign work. Relay is built around moving it.
The problem
Campaign work is mostly handoffs.
Very little campaign work is done by one person start to finish. A brief becomes copy, copy becomes design, design goes to paid, and everything stops at an approval. Each crossing is a moment where the work can sit still while everyone assumes someone else has it.
The usual fix is a second layer of reporting: a board someone grooms, a weekly status doc, a standup to find out what changed. That layer is work about the work, and it is stale the moment it is written.
- Unclear owner
- Two people think the other one has it.
- Context in chat
- The reason for the change is in a thread, not on the work.
- Hand-written status
- Someone retypes what already happened.
- Stalled approvals
- Feedback arrives with no obvious next step.
How it moves
Pass the campaign task. Nothing gets lost.
When copy is ready for design, the owner passes it. Ownership moves to the next person, it leaves the sender's list, it lands in the recipient's Needs you, and the project records the handoff. Nothing else has to be updated for the campaign to be current.
Tuesday, September 8
Good morning, Maya.
Here’s what needs you, what you chose, and what is moving with someone else.
Needs you
2Packaging feedback
Spring launchSarah requested changesback with you
Today
2Campaign brief
Fall launchMaya planned this for todaydue Friday
MSNewsletter draft
LifecycleMaya planned this for todaydue today
Waiting on someone else
2Homepage copy
Website refreshMaya owns itSarah has it for review
Upcoming
2Q3 campaign brief
LifecycleMaya owns itnot planned for today
Maya owns the campaign brief and planned it for today.
Roles
Cross-functional does not have to mean unclear.
Campaign work involves people who are not doing the work: a brand reviewer, a legal approver, a stakeholder who asked for the asset. Relay keeps those apart from ownership so nobody becomes an accidental owner by giving feedback.
- Owner
- One person is accountable for moving the work forward.
- Reviewer
- Has the work in hand to look at it. The owner does not change.
- Requester
- Asked for the work. Sees it under Waiting until someone accepts.
- Team ask
- A request pointed at a team, with no owner until a person accepts it.
Project Pulse
See the campaign without assembling a report.
Project Pulse shows what needs attention, what moved, and what is next — built from the passes, reviews, and approvals your team already made. It is a read of the work, not a document someone maintains.
Project Pulse · today
Website refresh
A live read of what needs attention and what moved.
On track
“The homepage is in review and the launch work is moving on schedule.”
Updated today by Maya
Needs attention 2
- Homepage copy · Maya owns it · Sarah has it for review
- Packaging feedback · changes came back to Maya
Recent movement
- MOMaya passed Photography selects to Alex2h
- SCSarah approved Email campaignyesterday
The difference
Status should come from what happened.
In Relay, the campaign updates because someone passed work, sent it for review, requested changes, or approved it. Those are the events that actually move a campaign, so they are the events that set its state.
That is the whole trade: you describe the work once, as you do it, instead of describing it again for a board.
Run your next campaign in Relay.
Start free with the people who pass campaign work back and forth, and see what gets clearer when every piece has one owner.
Free for solo use. Team starts with 14 days free — no card required.